Labels Loved

Paddington  

Ladies, if you haven’t been to Labels Loved in Paddington yet, I suggest you do. I have been meaning to for ages, and I wish now that I had sooner.  

Labels Loved is a second-hand store for high-end fashion labels, located in a charming Queenslander cottage in Latrobe Terrace. The perfect place to find a fashionable outfit for your next special event, formal or graduation, or upcoming Christmas party.  

Jody Kinsella opened the pre-loved fashion store in late 2022, with the purpose to help ladies overcome the stress and overwhelm of wearing, and paying for, expensive high-end fashion.  

The store came about by chance. Jody says, “I have worked in high-end fashion all my life. I needed to have a big de-clutter of my wardrobe. So, I got into my wardrobe (with a glass of wine) and cleared out a third of all my clothes – then took it all to the markets to sell. The markets went really well, so before long I had the store.”       

“I love helping ladies purchase clothes to suit their body shape – helping give them confidence. Also, high-end clothes are like an investment, we can’t let go of them due to the guilt of the high cost. Ladies feel better knowing that someone else will be wearing and enjoying their pre-loved clothes.” 

“It’s also great to ‘save the planet one garment at a time’ – creating a positive impact by avoiding items going to landfill”.  

Jody sells all garments on a commission basis. She also offers one-on-one styling sessions ($25 for an hour; which you get back when you buy something).  

Most garments in the store had an average original price-tag of $300-400; Jody sells them for a third of the original price. The store just won a Business and Community Excellence Award for the second year running, from the Rotary Club of Paddington.

Labels Loved is open Thursday-Sunday, from 12noon-4pm; or by appointment. Check ahead on the store’s social pages to ensure it’s open on the day. Tip: stop by on a Sunday afternoon for a free glass of bubbles or cup of tea. 

You can also purchase garments online from the shop.  

Visit Labels Loved at 116 Latrobe Terrace, Paddington.  

Or, check it out on Facebook or Instagram.

Author: Melanie Grevis-James 

Photographers: Melanie Grevis-James and Jody Kinsella